From humble beginnings in 1981 to provide Malaysia’s favorite soy sauce until today, Jalen Sdn. Bhd. has improved and today,
Jalen Sdn. Bhd. has improved and became more successful. Jalen Sdn. Bhd. is a dynamic organization where
it will continuously strive to produce quality goods of outstanding character.

From humble beginnings in 1981 to provide Malaysia’s favorite soy sauce until today, Jalen Sdn. Bhd. has improved and today,
Jalen Sdn. Bhd. has improved and became more successful. Jalen Sdn. Bhd. is a dynamic organization where
it will continuously strive to produce quality goods of outstanding character.

From humble beginnings in 1981 to provide Malaysia’s favorite soy sauce until today, Jalen Sdn. Bhd. has improved and today, Jalen Sdn. Bhd. has improved and became more successful. Jalen Sdn. Bhd. is a dynamic organization where it will continuously strive to produce quality goods of outstanding character.

1981

INITIALLY STARTED

Jalen Sdn. Bhd. started to join the soy sauce industry in 1981 and signified known as Jalil Enterprise. It operates at the rented building (shophouse) in 8 & 8A, Lorong Pemuda, Kampung Melayu Majidee, Johor Bahru, Johor, Malaysia with only a total of 40 workers.

During the year, Jalil Enterprise has produced only a few products, such as sweet soy sauce, salty soy sauce, chilli sauce A, chilli sauce B, and tomato ketchup. The price for chilli sauce A is Rm1.40 and the chilli sauce B is RM1.20 per bottle. The process of packing and refilling soy sauce and sauces is manually processing without the help of any other machine.

At that time, Jalil Enterprise was distributing its products in retail stores only with the existence of three lorries. Nine years later, Jalil Enterprise company is ascending. In 1990, the business name was changed from Jalil Enterprise into Jalen Sdn. Bhd. to cater to business entities that are larger and more advanced. Jalen’s name is derived from the initials of Jalil Enterprise.

1990

NEW FACTORY, KEMPAS LAMA

In 1990, the factory premise has relocated to the wider, The 3-acre site and achieved industrial status in 1990. Located at Lot 3688, Kempas Lama Road, Kampung Sinaran Baru, Skudai Johor Bahru, Johor, Malaysia, and the company has grown since then. Jalen Sdn. Bhd. had a machine producing soy sauce only while the other products are still using manual methods.

In 1998, Jalen Sdn. Bhd. has introduced a few several new products, which are vinegar, taucho, and oyster sauce. The soy products release and increase to 5 types of soy sauce in 1998, which are sweet soy sauce, savoury soy sauce, soy sauce, dark soy sauce, and premium soy sauce. Jalen Sdn. Bhd. has produced 21 products as yet consistently being favorable and high demand in the market.

2000

DISTRIBUTE TO BIGGER MARKET

In 2000, Jalen Sdn. Bhd. has distributed its products such as sweet soy sauce, savoury soy sauce, soy sauce, dark soy sauce, premium soy sauce, vinegar, cordial flavoured, chilli sauce, and ketchup sauce majorly to Giant and Maslee Supermarkets and also the most supermarkets entirely in Johor Bahru area.

A few years later, In 2003, Jalen Sdn. Bhd. has marketed its products to overseas. Jalen Sdn. Bhd. prefers Singapore as their first destination as an existence of demand to export premium quality soy sauce and chilli sauce are high. In the same year, Jalen Sdn. Bhd. exported its chilli sauce and tomato ketchup products to Brunei.

2005

STARTING TO ADVERTISE WIDELY

In 2005, Jalen Sdn. Bhd. Company was expanding its business empire. Ultimately, the very first advertising of Jalen Sdn. Bhd.’s products throughout a radio broadcasting are in Radio ERA. Jalen Sdn. Bhd. was able to create a slogan “Kalau takde kicap Jalen kita terpaksa batalkan ekspedisi kita ini”. The lines keep on repeating mouth over mouth by most of the Malaysians to this day. In 2006, the products were promoted throughout the marketing on billboards.

In 2009, Jalen Sdn. Bhd. began to market its products to the Maldives and exported its garlic chilli sauce. The product is one of the first products that are made specifically for the market in the Maldives. In 2017, Jalen Sdn. Bhd. recorded its annual sales of RM100 Million whilst increasing the number of company handles, and spanning 300 employees nationwide. Jalen Sdn. Bhd. has 19 branches throughout Malaysia and its services supported by 5-trailers and 46 trucks.

2018

EXTENDING OUR MARKET REACH

The product has also dynamically developed by 20 types of products. The soy sauce product consists of sweet soy sauce, soy sauce, premium quality soy sauce, savoury soy sauce and salty soy sauce. The sauce product consists of chilli sauce, tomato ketchup, oyster sauce, black pepper sauce, thai chilli sauce, and garlic chilli sauce. Whereas cordial obtain 7 flavors of cordia: Sarsi, Mango, Orange, Barley, Lychee, Rose, and Grape.

In 2019, Jalen Sdn. Bhd. expanded business significance in Mauritius (East Africa) and specifically exported its Oyster Sauce product.

1981

INITIALLY STARTED

Jalen Sdn. Bhd. started the soy sauce industry in 1981 and was known only as Jalil Enterprise at that time. Operations at the plant faced a rented shophouse in 8 & 8A, Lorong Pemuda, Kampung Melayu, Majidee, Johor Bahru, Johor, Malaysia. The number of workers is only 40 people.

During the year, Jalil Enterprise has produced only a few products, such as sweet soy sauce, salty soy sauce, chilli sauce A, chilli sauce B, and tomato ketchup. The price for chilli sauce A is Rm1.40 and the chilli sauce B is RM1.20 per bottle. The process of packing and refilling soy sauce and sauces is manually processing without the help of any other machine.

At that time, Jalil Enterprise was distributing its products in retail stores only with the existence of three lorries. Nine years later, Jalil Enterprise company is ascending. In 1990, the business name was changed from Jalil Enterprise into Jalen Sdn. Bhd. to cater to business entities that are larger and more advanced. Jalen’s name is derived from the initials of Jalil Enterprise.

1990

NEW FACTORY, KEMPAS LAMA

In 1990, the factory premise has relocated to the wider, The 3-acre site and achieved industrial status in 1990. Located at Lot 3688, Kempas Lama Road, Kampung Sinaran Baru, Skudai Johor Bahru, Johor, Malaysia, and the company has grown since then. Jalen Sdn. Bhd. had a machine producing soy sauce only while the other products are still using manual methods.

In 1998, Jalen Sdn. Bhd. has introduced a few several new products, which are vinegar, taucho, and oyster sauce. The soy products release and increase to 5 types of soy sauce in 1998, which are sweet soy sauce, savoury soy sauce, soy sauce, dark soy sauce, and premium soy sauce. Jalen Sdn. Bhd. has produced 21 products as yet consistently being favorable and high demand in the market.

2000

DISTRIBUTE TO BIGGER MARKET

In 2000, Jalen Sdn. Bhd. has distributed its products such as sweet soy sauce, savoury soy sauce, soy sauce, dark soy sauce, premium soy sauce, vinegar, cordial flavoured, chilli sauce, and tomato ketchup majorly to Giant and Maslee Supermarkets and also the most supermarkets entirely in Johor Bahru area.

A few years later, In 2003, Jalen Sdn. Bhd. has marketed its products to overseas. Jalen Sdn. Bhd. prefers Singapore as their first destination as an existence of demand to export premium quality soy sauce and chilli sauce are high. In the same year, Jalen Sdn. Bhd. exported its chilli sauce and tomato ketchup products to Brunei.

2005

STARTING TO ADVERTISE WIDELY

In 2005, Jalen Sdn. Bhd. Company was expanding its business empire. Ultimately, the very first advertising of Jalen Sdn. Bhd.’s products throughout a radio broadcasting are in Radio ERA. Jalen Sdn. Bhd. was able to create a slogan “Kalau takde kicap Jalen kita terpaksa batalkan ekspedisi kita ini”. The lines keep on repeating mouth over mouth by most of the Malaysians to this day. In 2006, the products were promoted throughout the marketing on billboards.

In 2009, Jalen Sdn. Bhd. began to market its products to the Maldives and exported its garlic chilli sauce. The product is one of the first products that are made specifically for the market in the Maldives. In 2017, Jalen Sdn. Bhd. recorded its annual sales of RM100 Million whilst increasing the number of company handles, and spanning 300 employees nationwide. Jalen Sdn. Bhd. has 19 branches throughout Malaysia and its services supported by 5-trailers and 46 trucks.

2018

EXTEND OUR MARKET REACH

The product has also dynamically developed by 20 types of products. The soy sauce product consists of sweet soy sauce, soy sauce, premium quality soy sauce, savoury soy sauce and salty soy sauce. The sauce product consists of chilli sauce, tomato ketchup, oyster sauce, black pepper sauce, thai chilli sauce, and garlic chilli sauce. Whereas cordial obtain 7 flavors of cordial: Sarsi, Mango, Orange, Barley, Lychee, Rose, and Grape.

In 2019, Jalen Sdn. Bhd. expanded business significance in Mauritius (East Africa) and specifically exported its Oyster Sauce product.