From humble beginnings in 1981 to provide Malaysia’s favourite soy sauce until today, Jalen Sdn Bhd have improve and
became more successful. Jalen Sdn Bhd is a dynamic organization where it will continuously strive to
produce quality goods of outstanding character.

From humble beginnings in 1981 to provide Malaysia’s favourite soy sauce until today, Jalen Sdn Bhd have improve and
became more successful. Jalen Sdn Bhd is a dynamic organization where it will continuously strive to
produce quality goods of outstanding character.

1981

INITIALLY STARTED

Jalen Sdn Bhd started the soy sauce industry in 1981 and was known only as Enterprise jalil at that time. Operations at the plant faced a rented shophouse in 8 & 8A, Lorong Pemuda, Kampung Melayu, Majidee, Johor Bahru, Johor, Malaysia. The number of workers is only 40 people.

During the year, the Enterprise corporation produced only a few products, such as sweet soy sauce, salty soy sauce, chili sauce A, chilli sauce B and tomato sauce. The chilli sauce A is worth Rm1.40 and the chili sauce B is Rm1.20. Packing and refilling soy sauce and sauces is manual without the help of machine.

At that time, the Company Jalil Enterprise distribute their products only in retail stores using the service only three lorries. Nine years later, the Jalil Enterprise company is moving forward. In 1980, the business name was changed to Jalen Sdn Bhd to cater to business entities that are more advanced and large. Jalen name is derived from the initials of Jalil Enterprise.

1990

NEW FACTORY, KEMPAS LAMA

In 1990, the Company has grown since then and the factory premises have also relocated to the wider, 3 acre site and achieved industrial status in 1990 at Lot 3688, Old Kempas Road, Kampung Sinaran Baru, Skudai Johor Bahru, Johor, Malaysia . Jalen Sdn Bhd had only one machine at the time, the soy sauce machine. While other products are still using the manual method.

In 1998, Jalen Sdn Bhd has introduced several new products, namely vinegar, taucho and oyster sauce. The soy products released also increased to 5 types of soy sauce in 1998 namely sweet soy sauce, savoury soy sauce, soy sauce, Dark soy sauce and premium soy sauce. The product was already in the market at the time, to this day Jalen Sdn Bhd is still producing the product. Currently Jalen Sdn Bhd has produced 21 kinds of products.

2000

DISTRIBUTE TO BIGGER MARKET

In 2000, the company Jalen Sdn Bhd distributed its products to major supermarkets such as Giant Supermarket and Maslee Supermarkets in Johor Bahru. The products distributed are sweet soy sauce, savoury soy sauce, soy sauce, Dark soy sauce and premium soy sauce. vinegar, cordial flavored, chili sauce and tomato sauce.

Few years later, in 2003. Jalen Sdn Bhd has marketed their products overseas. Jalen Sdn Bhd prefers Singapore as their first destination and singapore demand to exported premium quality soy sauce and chili sauce. In the same year, Jalen Sdn Bhd also exported to Brunei and products that they exported to Brunei were chili sauce and tomato sauce.

2005

STARTING TO ADVERTISE WIDELY

In 2005, Jalen Sdn Bhd Company was expanding its business empire and for the first time Jalen Sbd Bhd company advertised their product through a radio broadcast, Radio ERA. At that time, Jalen Sdn Bhd was able to create a slogan on the lips of Malaysians to this day, “Kalau takde kicap Jalen kita terpaksa batalkan ekspedisi kita ini”, in 2006 the product was promoted through marketing on billboards.

In 2009, Jalen Sdn Bhd began marketing their products to the Maldives. the product exported is garlic chili sauce. These products are one of the first
products that are made specifically for the market in the country maldives. in 2017, Jalen Sdn Bhd recorded annual sales of RM100 Million and the number of company handles has increased, reaching 300 employees nationwide. Jalen Sdn Bhd also has 19 branches throughout the country and all the services supported by the 5-trailers and 46 trucks.

2018

EXTEND OUR MARKET REACH

The product has also grown by 20 types. Soy sauce consists of sweet soy sauce, sweet soy sauce, and salty soy sauce. The sauce consists of chilli sauce, tomato sauce, oyster sauce, black pepper, chili thai sauce and garlic chili sauce. While cordial is made up of seven 7-flavored cordials wine flavors, mango, orange, barley, lychee, syrup and cider.

In 2019, the company has Jalen Sdn Bhd to expand her business empire in Mauritius (East Africa). The product on the market is Oyster Sauce.

1981

INITIALLY STARTED

Jalen Sdn Bhd started the soy sauce industry in 1981 and was known only as Enterprise jalil at that time. Operations at the plant faced a rented shophouse in 8 & 8A, Lorong Pemuda, Kampung Melayu, Majidee, Johor Bahru, Johor, Malaysia. The number of workers is only 40 people.

During the year, the Enterprise corporation produced only a few products, such as sweet soy sauce, salty soy sauce, chili sauce A, chilli sauce B and tomato sauce. The chilli sauce A is worth Rm1.40 and the chili sauce B is Rm1.20. Packing and refilling soy sauce and sauces is manual without the help of machine.

At that time, the Company Jalil Enterprise distribute their products only in retail stores using the service only three lorries. Nine years later, the Jalil Enterprise company is moving forward. In 1980, the business name was changed to Jalen Sdn Bhd to cater to business entities that are more advanced and large. Jalen name is derived from the initials of Jalil Enterprise.

1990

NEW FACTORY, KEMPAS LAMA

In 1990, the Company has grown since then and the factory premises have also relocated to the wider, 3 acre site and achieved industrial status in 1990 at Lot 3688, Old Kempas Road, Kampung Sinaran Baru, Skudai Johor Bahru, Johor, Malaysia . Jalen Sdn Bhd had only one machine at the time, the soy sauce machine. While other products are still using the manual method.

In 1998, Jalen Sdn Bhd has introduced several new products, namely vinegar, taucho and oyster sauce. The soy products released also increased to 5 types of soy sauce in 1998 namely sweet soy sauce, savoury soy sauce, soy sauce, Dark soy sauce and premium soy sauce. The product was already in the market at the time, to this day Jalen Sdn Bhd is still producing the product. Currently Jalen Sdn Bhd has produced 21 kinds of products.

2000

DISTRIBUTE TO BIGGER MARKET

In 2000, the company Jalen Sdn Bhd distributed its products to major supermarkets such as Giant Supermarket and Maslee Supermarkets in Johor Bahru. The products distributed are sweet soy sauce, savoury soy sauce, soy sauce, Dark soy sauce and premium soy sauce. vinegar, cordial flavored, chili sauce and tomato sauce.

Few years later, in 2003. Jalen Sdn Bhd has marketed their products overseas. Jalen Sdn Bhd prefers Singapore as their first destination and singapore demand to exported premium quality soy sauce and chili sauce. In the same year, Jalen Sdn Bhd also exported to Brunei and products that they exported to Brunei were chili sauce and tomato sauce.

2005

STARTING TO ADVERTISE WIDELY

In 2005, Jalen Sdn Bhd Company was expanding its business empire and for the first time Jalen Sbd Bhd company advertised their product through a radio broadcast, Radio ERA. At that time, Jalen Sdn Bhd was able to create a slogan on the lips of Malaysians to this day, “Kalau takde kicap Jalen kita terpaksa batalkan ekspedisi kita ini”, in 2006 the product was promoted through marketing on billboards.

In 2009, Jalen Sdn Bhd began marketing their products to the Maldives. the product exported is garlic chili sauce. These products are one of the first
products that are made specifically for the market in the country maldives. in 2017, Jalen Sdn Bhd recorded annual sales of RM100 Million and the number of company handles has increased, reaching 300 employees nationwide. Jalen Sdn Bhd also has 19 branches throughout the country and all the services supported by the 5-trailers and 46 trucks.

2018

EXTEND OUR MARKET REACH

The product has also grown by 20 types. Soy sauce consists of sweet soy sauce, sweet soy sauce, and salty soy sauce. The sauce consists of chilli sauce, tomato sauce, oyster sauce, black pepper, chili thai sauce and garlic chili sauce. While cordial is made up of seven 7-flavored cordials wine flavors, mango, orange, barley, lychee, syrup and cider.

In 2019, the company has Jalen Sdn Bhd to expand her business empire in Mauritius (East Africa). The product on the market is Oyster Sauce.